All Categories - Gap In The Matrix

The Framing Effect: How Changing the Words Changes the Decision

Cognitive bias,Framing Psychology,Decision-Making

The Serial Position Effect: Why First & Last Impressions Matter Most

Serial position effect,Primacy effect,Recency effect

The Zeigarnik Effect: Why Unfinished Tasks Keep Customers Hooked

Zeigarnik effect,Unfinished tasks,Retention strategy

The IKEA Effect: Why People Love What They Build (Even If It’s Bad)

Ikea effect,DIY marketing,Effort justification

The Decoy Effect: How to Make One Option Feel Irresistible

Decoy effect,Cognitive bias,Choice Architecture

Why Nostalgia Sells: How Memory-Driven Marketing Creates Emotional Buyers

Nostalgia marketing,Memory-driven branding,Retro campaigns

The Endowment Effect: Why People Overvalue What They Already Own

Endowment effect,Ownership bias,Loss aversion

How Social Norms Shape What We Buy (And How to Leverage It)

Social norms,Social Proof,Peer influence

How to Sell More by Removing Choices (The Paradox of Choice)

Paradox of choice,Choice Overload,Sales optimization

Anchoring Bias: How the First Number People See Dictates Their Decisions

Anchoring bias,Reference pricing,Behavioral Economics

How the Halo Effect Makes Products Seem Better Than They Are

Halo effect,Brand bias,Cognitive Bias

Urgency vs. Scarcity: Which Drives More Sales (And When to Use Each)

Urgency marketing,Scarcity Effect,FOMO

The Power of Defaults: How Pre-Selected Options Drive Conversions

Default effect,Conversion Optimization,Ethical UX design

The Status Game: Why Customers Buy to Impress Others

Status signaling,Conspicuous consumption,Social status marketing

The Psychology of Pricing: Why Cheap Isn’t Always Better

Pricing psychology,Perceived Value,Charm pricing

The Scarcity Illusion: Why We Want What We Can’t Have

Scarcity bias,Scarcity illusion,limited-time offers

The Science of Social Proof: Why We Trust the Crowd More Than Logic

Social Proof,Consumer Psychology,Herd behavior

I Can’t Be Your Horse to Ride: How Emotional Burnout Affects Consumer Choices

Emotional burnout,Decision Fatigue,Impulse Buying

Who We Were: How Generational Identity Shapes Brand Loyalty

generational identity,Brand Loyalty,Millennial loyalty

Banking on Behavior: How Monzo Won Users by Listening Differently

Monzo,Commitment Bias
1. The Assumption Trap Like many digital banks, Monzo initially built product features based on...
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