So what?
In a world full of silos manifesting as Sales vs Marketing to Marketing vs Design to Design vs UX to UX vs CX we operate from the only Silo that matters; the customer.

It means we Zig as the rest of the world Zags. It means we can see the whole picture from the blue sky to being amongst the weeds and always, always, always sharing actionable insights (with implementation plans) of how to fill gaps that your customers desire to engage, to buy, to feel loyal to you and your service.

The Gap toolkit knows what Language to use to make it more relevant to the audience
The Gap toolkit knows what Design to use to make it more relevant to the audience
The Gap toolkit knows what Segmentation to use to make it more relevant to the audience
The Gap toolkit knows what Offers to use to make it more relevant to the audience
The Gap toolkit knows what Pricing to use to make it more relevant to the audience
The Gap toolkit knows what Storytelling to use to make it more relevant to the audience
The Gap toolkit knows what Communication Structure to use to make it more relevant to the audience.
The Gap toolkit knows what Content Titles to use to make it more relevant to the audience.
The Gap toolkit knows what Choice Architecture (Nudges) to use to make it more relevant to the audience
The Gap toolkit knows what Strategic Thinking to use to make it more relevant to the audience

Is Freedom a perception or a collective desire?