Gains of this paper:
-The secret sauce for shifting more products.
-What goes in the mind of the shopper.
-Why Nike & Veja win.
-Why Adidas is on track to keep losing.
-The Science of Cool
-Psychology Shopping Principles
-The majesty of Design x Limited Edition x Collaborations
Ultimately, knowing how to turn perception into reality.
This paper was created using our GAP analysis toolkit which we've spent 5 years perfecting to find gaps (and opportunities to fill them) in consumer experiences, product and all the connected dots of how consumers think and how you should be thinking about serving them.