The process involves four very simple steps:

1. Insert the questions you want to answer.

For example:

How can we know what new product lines, services, campaigns, seasons, design and retail experience will or won’t work before they go live?

How can we earn more loyalty, more feeling, more attachment with our customers?

What are the psychological principles that drive customer decision-making?

What is the neuroscience of why our market buys?

Can we know in pre-production which adverts will work, which won’t, why and what to do about it?

How can we understand and leverage the psychology of engagement?

How can we anticipate demand?

How can we create more demand?

What are the shopping psychology and critical decision-making factors of our potential customers?

What are the thinking patterns of an affluent shopper?

Why don’t bargain hunters buy up every bargain we offer them?

What are the psychological principles of temptation vs browsing?

2. We run the model

A mixture of human experts and algorithms.

3. We generate the answers.

75-150 actionable insights generated every time we run the model.

4. Action the insights

We deliver detailed 'How to' implementation plans including optimisation, coaching and technical support.

Our expertise is knowing where the insights need to be applied to help the customer engage, consider, buy and buy again across the full range of channels and disciplines, e.g. digital, retail, stock, design, pricing and data strategy.

Occasionally we offer a complimentary problem solving session as a first step for potential clients who sign up to our waiting list.