Gap In The Matrix

Gap In The Matrix

Brand Brains
Decision Lego
Segmentation
Copy Logic
Brand Brain Examples
Aesop Brand Brain
Ikea Brand Brain
Nike Brand Brain
Spotify Brand Brain
Supreme Brand Brain
- Brand Brains
- Decision Lego
- Segmentation
- Copy Logic
- Brand Brain Examples
  Aesop Brand Brain
  Ikea Brand Brain
  Nike Brand Brain
  Spotify Brand Brain
  Supreme Brand Brain

Generate a Sample Brand Brain

Gap In The Matrix

Brand Brains
Decision Lego
Segmentation
Copy Logic
Brand Brain Examples
Aesop Brand Brain
Ikea Brand Brain
Nike Brand Brain
Spotify Brand Brain
Supreme Brand Brain
- Brand Brains
- Decision Lego
- Segmentation
- Copy Logic
- Brand Brain Examples
  Aesop Brand Brain
  Ikea Brand Brain
  Nike Brand Brain
  Spotify Brand Brain
  Supreme Brand Brain

Generate a Sample Brand Brain

Understanding how customers decide
Decision intelligence for ecommerce brands and agencies
This site shows Decision Science applied
Brand Brains
How customers decide to choose a brand.
Decision Lego
How decisions are built.
Piece by piece.
Segmentation
Grouping customers by decisions, not demographics.
Copy Logic
How language changes perception and behaviour.
Brand Brain (Example)
A Brand Brain models how customers decide. Before data, dashboards, or tests.
View Nike Brand Brain →
DECISION → PERFORMANCE
From decision clarity to performance lift

No Decision Science:
Unclear choices, Competing signals.
With Decision Science:
Reduced friction. Confident progression.

Performance improves when decision barriers are removed (not when more tests are added)

Unboxing Decisions for Supreme →
EFFORT × EASE
Deep work behind the scenes. Clear outputs for you.

What you receive
Brand Brain reports
CRO decision maps
Copy logic with rationale
Segmentation models
Clear priorities

You see clarity. We do the heavy lifting.
Our guarantee
We guarantee measurable performance improvement when decision barriers identified in our work are implemented.
Because we change decisions (not just layouts, tests, or words).
View Brand Brains
View Decision Lego
Brands and Agencies Approve
"You can have all the micro-targeting tools in the world, yet if you fail to convince or persuade it is all worthless. The Matrix Team are one of a tiny number of people in the world who understands that it is psychology which offers the greatest potential to revolutionise marketing in the next ten years and beyond"
Rory Sutherland Vice Chairman, Ogilvy
All of these brands have enabled growth