Why does self thinking and the individual customer matter?

The mind is an incredibly complex place with infinite variables. Every person has a pattern of why they shop, the reward they're hunting, when they're open to shop, their budget, their zone of temptation, the perfect time to buy, the perfect time to be left alone, the preferred channel, the least liked channel, it’s what makes you, me and every shopper a unique individual.

Throw in how the brain allocates brand preferences, product category preferences and our openness to shop depending on our mindset, personality type, day of the week and so on and it becomes even more complex.

Infinity 108 stops brands from using their traditional 'top down' approach and helps them work 'bottom up', acting from the individual customer perspective to maximise relevance.

It took us four years of research, testing and building to achieve a system that delivers true personalisation. It runs using code and mathematical psychology algorithms with a direct feed into a client database.

Implemented in e-Commerce, retail and user based systems.