How To engage your customer with emotion and powerful stories

Our CEO, Martin Lucas was asked back on The Inquistior Podcast to talk more about the power of emotion.

 

Here is what the POdcast said about the episode:

 

The latest episode from TheInquisitorPodcast features 3 of the best storytellers I know. We apply the science, art and emotion of story to help you understand the difference between hashtag#brand and hashtag#story. We discuss the role of the CEO as chief storyteller and the positive/negative impact the CEO's ability to tell stories that galvanise, inspire and attract. Paul Alexandrou, Alex Moscow and Martin Lucas share their 90+ years experience in a smorgasbord of usable insights.

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