The inside track on future success "Intercepting Demand: The 2025 Shoppers Decision-Making".
Four key insights and one key takeaway for each part of the series. Created using our Emotionally Intelligent Decision-Making Software and our Conversion Experts. Drawing on key Decision-making subject matter of Cognitive Science, Shopping Psychology, Emotional Intelligence, and Nudge Theory.
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Experience: The Rise of Autonomous Shopping
🚗 The Brain’s Preference for Convenience Autonomous shopping taps into the brain’s desire for ease. In 2025, 80% of consumers will prioritise stores with self-checkout options, favouring speed over traditional checkout.
💼 Leading in Frictionless Shopping Inpost and Walmart are reducing friction, a key to reducing stress and improving the shopping experience.
📉 Brands Losing Out Brands slow to adopt autonomous options struggle with consumer frustration. Convenience primes the brain for satisfaction, and long waits counter this effect.
💡 Bonus Tip: Behavioural Psychology Fast, self-guided processes reduce cognitive load, creating a positive memory of the experience and encouraging repeat visits.
🔔 Takeaway: Go Autonomous Soon