As we step into a semi-COVID-free summer, the desire for self-care, beauty, and a refreshed sense of freedom is in the air. And what better way to celebrate this freedom than with skincare that empowers confidence, shines bright, and protects? Enter our latest inductee to the Rock ‘n’ Roll Science Hall of Fame – an icon in skincare and self-care: sunscreen.
From Data to Radiance: Crafting Sunscreen Magic
Through our powerhouse platform, The Matrix, we’ve delved deep into what this summer really means. COVID has reshaped how we feel about the outdoors, about gathering, and especially about caring for ourselves in fresh and transformative ways. Sunscreen isn’t just a skincare staple; it’s a shield of freedom, a must-have that bridges beauty, wellness, and self-expression.
Our Matrix software didn’t just reveal data; it opened the door to understand the emotional connections and sensory experiences that users crave from sunscreen. The smooth application, compatibility with makeup, and the promise of glowing, protected skin became key. These insights allowed us to pinpoint what really matters to each audience segment – a science-backed, beauty-powered summer solution that isn’t about just using sunscreen, but about experiencing it.
Why Our Rock ‘n’ Roll Science Matters: We’re All About Real People
Here’s the truth: we’re not just selling sunscreen. We’re offering the confidence of a glowing look that feels just as good as it protects. Through direct and indirect associations, we’ve unearthed what each user finds valuable, from practicality to luxury – seamlessly integrated with Neuro-Linguistics, Neuro-Design, and Behavioral Economics. The result? Language, imagery, and narratives crafted for that golden, celebratory moment of “YES! I need this!” Each interaction fuels the next, allowing us to build an unforgettable narrative that matches the heartbeat of summer.
COVID-Free Confidence Meets Beauty Innovation
This season’s sunscreen isn’t just for UV protection; it’s a symbol of resilience, freedom, and the sheer joy of being in your element. With 823 custom campaign components tuned for summer, we’ve mapped out everything from the glow-enhancing formulas to cultural cues and creative designs that reflect our audience’s desire for real, touchable beauty.
With over 1.2 billion data variables analyzed, our Rock ‘n’ Roll Science ensures each sunscreen experience is tailored to fit every unique journey, allowing us to give people more of what they crave – and far less of what they don’t.
Ready to Rock the Skincare Revolution?
The Rock ‘n’ Roll Science Hall of Fame isn’t just a place for products; it’s where science, beauty, and passion collide to meet people where they are. So, if you’re looking to create magnetic, memorable campaigns that connect people to their needs in a truly resonant way, let’s talk. It’s time to take your place on the stage – and let your audience experience their own unforgettable summer glow.
We then ran the Matrix models to reveal the deepmind associations of the product.Taking the audience segmentations we had created, we looked at the key meaning, characteristics, gains and indeed barriers of usage relative to sunscreen.
Just one example - the compatibility with other beauty products and texture of products being a really deep and key decision-making factor of one key audience.
We love those types of insights because it pulls you into the real world of the Consumer’s you must serve, it’s not about sunscreen, it’s about what we associate to the product, how it relates to other products and the gains we want from using it!
