Did you know that the average Facebook ad click-through rate is only 1.61%? Yes, that’s right—nearly 98.4% of ads fail to engage. But here’s the real kicker: $265 billion of online ads go untouched, unseen, and unengaged. Why? Because the marketing game isn’t what it used to be, and the tactics that once worked no longer cut through the noise.
Our CEO, Martin Lucas, recently revealed groundbreaking insights in his guest appearance on the Creative Agency Account Management Podcast. He unpacks findings from four years of intensive research on how creative agencies develop ads. With data from 65 agencies across sizes and specializations, he exposes the blind spots in how we think about conversion, measurement, and brand engagement.
So, What’s Really Going Wrong?
In Martin’s own words, much of today’s ad strategy is flawed—and it’s costing brands billions in lost engagement. Here’s what he uncovered:
- Why $265 Billion of Ads Are Ignored: Stop wasting money on impressions. They’re not just outdated—they’re irrelevant in today’s landscape.
- The Persona Trap: Crafting a “persona” might seem like a shortcut to understanding your audience, but it often leads to oversimplification and misfires in personalization. Want to reach real people? Start listening to Martin's approach.
- Broken Attribution Models: Think you’re measuring ad performance accurately? Most attribution models only tell part of the story, leaving you with a skewed picture that can’t drive real growth.
Rory Sutherland, Vice Chairman of Ogilvy, called Gap In the Matrix, “one of a tiny number of people in the world who understands that psychology offers the greatest potential to revolutionise marketing in the next ten years and beyond.” This is no small claim, but Martin’s findings reveal the psychology, the science, and the methods that drive real clicks, real conversions, and real growth.
Ready to Transform Your Marketing Game?
Martin doesn’t just talk about problems; he delivers solutions that will reshape how you think about ad performance. In this episode, he unpacks the real reasons why your ads aren’t connecting and offers the tools you need to finally engage your audience.
This is your invitation. Don’t let outdated metrics and surface-level insights hold your brand back. Listen to the podcast episode now, and discover the psychology-backed strategies that are transforming marketing today. Don’t miss this chance to be ahead of the curve. Listen, learn, and start creating ads that connect, convert, and engage.
Are you ready to outpace your competition?
