Introducing our most nostalgic inductee to the Rock ‘n’ Roll Science Hall of Fame! For our founders, this project was personal—a chance to revive a brand we all adored growing up.
The Mission:How can a brand with a declining market share regain its “cool”?
Our Approach:With The Matrix, our Emotionally Intelligent software, we dove deep into consumer perceptions across Europe, North America, and Asia. We analyzed where the brand had lost its essence, evaluating each product with our Science of Cool algorithm—a powerful tool that scores design, relevance, and marketplace impact. We asked the big questions:
- Should premium brands be in budget stores?
- Are profit goals undermining brand purpose?
- How does the brand’s positioning affect customer loyalty?
Revelations:What we found wasn’t easy to hear: the brand was perceived more “High Street” than “Premium,” with 68% of previous buyers lapsed for over two years. But this was our call to action.
The Transformation:Our strategy reconnected the brand with its roots, developing a multi-channel campaign to restore its iconic status:
- Revitalized loyalty programs for emotional re-engagement.
- Global influence strategy—moving beyond influencers to real advocates.
- Science-led product segmentation ensuring every market feels seen.
In the end, we helped bring a billion-dollar brand back to life, restoring its core essence and reigniting market love.
Ready to join the Rock ‘n’ Roll Science Hall of Fame? Reach out to book an audition.
