The inside track on future success "Intercepting Demand: The 2025 Shoppers Decision-Making".
Four key insights and one key takeaway for each part of the series. Created using our Emotionally Intelligent Decision-Making Software and our Conversion Experts. Drawing on key Decision-making subject matter of Cognitive Science, Shopping Psychology, Emotional Intelligence, and Nudge Theory.
Ready to rethink your approach to consumer loyalty, engagement, and conversion? Let’s dive in.
Growth: Secondhand and Resale Surge
♻️ The Brain’s Drive for Unique Finds
Research reveals the brain’s reward centre lights up in response to “unique finds,” often found in secondhand shopping. The thrill of discovery and the sustainability factor combine to create a powerful draw, leading to the 127% projected growth of resale by 2025.
🌐 Digital Resale Platforms Capture Attention
Gen Z and millennials, particularly attuned to environmental impact, find resale platforms align with their values and dopamine-seeking behaviour. The brain interprets second hand purchases as “smart wins,” fulfilling reward-seeking instincts.
🏷️ Luxury Brands Enter the Resale Market
With Burberry and Gucci joining the resale trend, second hand has become a premium choice. The brain associates these brands with both status and environmental value.
💡 Bonus Tip: Shopping Psychology
Promote “previously loved” items as unique and sustainable finds, activating the brain’s reward-seeking system.
🔔 Takeaway: Add Resale Options Now🌱A complimentary test to sow the seeds of 2025 success!