The inside track on future success "Intercepting Demand: The 2025 Shoppers Decision-Making".
Four key insights and one key takeaway for each part of the series. Created using our Emotionally Intelligent Decision-Making Software and our Conversion Experts. Drawing on key Decision-making subject matter of Cognitive Science, Shopping Psychology, Emotional Intelligence, and Nudge Theory.
Ready to rethink your approach to consumer loyalty, engagement, and conversion? Let’s dive in.
Customer Experience : Subscription Fatigue Settles In
🔄 The Brain’s Exhaustion with Commitment
The prefrontal cortex, which handles decision-making, is prone to overload. “Subscription fatigue” occurs when too many commitments strain cognitive resources. By 2025, 30% of consumers are likely to scale back on subscriptions for mental clarity.
❌ Brands Struggling in the Subscription Model
Brands relying solely on subscription boxes or streaming services are seeing fatigue-induced drop-offs. The brain craves novelty and flexibility, which static, rigid subscriptions fail to deliver.
💰 Flexibility Drives Retention
Consumers are drawn to commitment-free purchasing options. Flexible subscription models reduce cognitive load, making it easier for the brain to say “yes.”
🤔 Bonus Tip: Behavioral Science Insight
Offer tiered, low-commitment options to reduce psychological resistance. Low-pressure choices create relief for an overloaded mind.
🔔 Takeaway: Offer Flexibility Fast