The inside track on future success "Intercepting Demand: The 2025 Shoppers Decision-Making" series.
Four key insights and one key takeaway for each part of the series. Created using our Emotionally Intelligent Decision-Making Software, Conversion Experts drawing on cognitive science, behavioural psychology, emotional intelligence, and nudge theory.
Ready to rethink your approach to consumer loyalty, engagement, and conversion? Let’s dive in.
The Boom of ‘Phygital’ Experiences
💡 Blurring Physical and Digital The brain thrives on sensory experience, and “phygital” (physical + digital) shopping engages multiple senses, embedding brand memories more effectively. By 2025, brands combining tactile in-store experiences with digital convenience will lead in loyalty.
🧠 Neuroscience Backs Engagement Studies show that multi-sensory engagement can trigger the brain’s limbic system, the emotional centre tied to memory. Brands that evoke multiple senses can foster stronger emotional connections and longer-lasting brand memories.
🏆 Winning Brands Nike and IKEA, with immersive brand experiences, are leveraging the brain’s need for experiential consistency and novelty. In 2025, immersive, emotional engagement will be a loyalty driver.
🤔 Bonus Tip: Cognitive Science Insight Invest in experiences that stimulate sight, sound, and touch, as they’re more likely to embed in memory and foster emotional attachment.
🔔 Takeaway: Embrace Phygital Now
🌱Unlock the Future of Shopping Conversions in 2025!
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