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The Psychological Secrets of Why People Buy

People are complex. Of that, there's no doubt. However, the way we make decisions isn't.

In that, the architecture that triggers and motivates those decisions is fairly simple and straightforward to understand.

Once you know what questions to ask that is.

In the latest episode of our Not the New Normal podcast, Martin Lucas, CEO of Gap in the Matrix recounts his 4-year journey decoding how people make decisions and some of the secrets he discovered along the way.

During our chat we explore:

  • Why our reliance on technology is actually hurting not helping our ability to sell more.
  • Why most market research doesn't work.
  • The critical customer data many are missing, how to access it, and draw value from it.
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